For the Sanford International Golf Tournament, I created the logo for one of the week’s most exclusive fan experiences, The Seiko Sunset Skins Game hosted by Gunderson’s. Designed as an intimate, behind-the-ropes event, the Skins Game brings fans closer to PGA TOUR Champions professionals than a traditional tournament setting.

The logo needed to reflect the elevated nature of the experience while balancing the prestige of the Seiko brand with the energy of a sunset skins game. The design focused on creating a mark that felt bold, timeless, and experiential, capable of living across signage, apparel, digital assets, and on-site branding. Inspired by the evening atmosphere, competitive format, and luxury hospitality, the final logo captures both the excitement of live golf and the exclusivity of the event.

https://www.sanfordinternational.com/partnerships-overview/experiences/