resume
I’m an Art Director and Design Manager with 10+ years of experience turning big ideas, messy briefs, and “can we make this feel more like us?” conversations into thoughtful, strategic creative work. My background spans branding, campaign concepting, photo and video art direction, digital and print design, UX/UI thinking, client presentations, and the million tiny details that make creative feel polished rather than just pretty.
I’ve had the chance to lead and create work for brands across QSR, tourism, healthcare, higher education, hospitality, legal, transportation and nonprofit spaces. That includes everything from food-focused campaigns and shoots to full brand systems for destinations and hospitality brands to polished campaign work for clients across highly regulated, consumer-facing, and community-centered industries.
My sweet spot is where strong design, clear strategy and a little bit of personality all meet. I love building brands with legs, campaigns with a point of view and creative systems that can flex across platforms without losing the spark. I’m equally comfortable concepting a campaign, directing a shoot, refining a layout, presenting to clients or jumping into the weeds to make sure the details are doing their job.
As a design leader, I also care deeply about the people behind the work. I lead through collaboration, curiosity, and clear creative standards, supporting designers through coaching, feedback, workload planning, and career development while still staying hands-on in the work itself. Because good creative does not happen in a vacuum. It happens with smart people, strong ideas, a little organized chaos and the willingness to keep pushing until it finally clicks.
Education & Certifications
BFA: GRAPHIC DESIGN | MINOR: MASS COMMUNICATIONS
Minnesota State University, Mankato | Mankato, MN
GOOGLE CERTIFIED: UX/UI DESIGN
EMBE WOMEN’S LEADERSHIP PROGRAM: CLASS OF 2023
work experience
DESIGN MANAGER & ART DIRECTOR
Lawrence & Schiller | Minneapolis, MN & Sioux Falls, SD
Lead recruiting, hiring, coaching, and mentorship for the design team, supporting designer growth through feedback, career development, and individual development planning.
Provide agency-wide design leadership by evaluating creative work, guiding visual direction, strengthening design standards, and helping teams connect strategy to execution.
Balance team workloads, delegate assignments, and improve workflow processes to support stronger collaboration, clearer communication, and more efficient creative delivery.
Lead and support brand, campaign, digital, print, photo, video, and web projects across industries including QSR, tourism, healthcare, legal, higher education, and hospitality.
Partner with creative, strategy, account, video, digital, and client teams to develop integrated work that is visually strong, strategically grounded, and built for real-world campaign use.
Balance hands-on art direction with people leadership, continuing to produce senior-level creative while guiding designers through concept development, execution, and client-ready presentation.
ART DIRECTOR
Lawrence & Schiller | Minneapolis, MN & Sioux Falls, SD
Led integrated creative campaigns from concept through execution, ensuring work aligned with brand strategy, campaign goals, timelines, budgets, and production needs.
Developed and directed brand systems, campaign concepts, visual identities, digital advertising, social content, print materials, websites, and photo/video assets across multiple client categories.
Presented creative work to clients with clear rationale, strategic insight, and confident storytelling, building trust and helping move ideas from concept to approval.
Directed multidisciplinary teams including designers, copywriters, video producers, photographers, developers, and digital specialists to create cohesive cross-channel campaigns.
Art directed photo and video shoots from pre-production through final asset selection, including shot lists, food/product builds, talent direction, prop planning, lighting considerations, and brand accuracy.
Reviewed, refined, and approved design work while mentoring team members, maintaining creative quality, and ensuring consistency across campaign systems and brand applications.
Elevated client brands through strong visual problem-solving, UX understanding, campaign thinking, and a clear ability to translate strategy into polished, ownable creative.
2022 - 2025
SENIOR DESIGNER
Lawrence & Schiller | Sioux Falls, SD
Created advanced-level design work across print, digital, web, social, email, campaign, and brand identity projects, applying strong design principles and production knowledge from concept through final delivery.
Translated creative direction, strategy, and client feedback into effective visual solutions supported by clear conceptual thinking and strong attention to detail.
Collaborated with copywriters, designers, account teams, video producers, digital specialists, and creative leads to execute integrated campaigns across multiple channels and client industries.
Supported brand development and campaign execution through layout design, visual systems, typography, art direction support, digital production, and final file preparation.
Mentored junior designers and contributed to a collaborative team environment by sharing feedback, supporting process improvements, and helping maintain high creative standards.
Delivered work that supported client goals while building deeper expertise in brand storytelling, campaign development, UX/UI, digital design, and industry-specific creative strategy.
2020 - 2022
DESIGNER
Lawrence & Schiller | Sioux Falls, SD
Interpreted creative briefs and conducted research to develop clear, on-brand design solutions across digital, print, campaign, and brand materials.
Adapted visual style to meet client brand standards while applying strong layout, typography, production, and file-preparation best practices.
Collaborated with creative, account, digital, and production teams to support integrated campaign work and maintain consistency across deliverables
Demonstrated a proactive, detail-oriented design approach focused on supporting client goals, creative quality, and real-world execution.
2018-2020
GRAPHIC DESIGNER
44i | Sioux Falls, SD
Designed digital, social, web, and print materials for client marketing needs, translating creative direction into polished, on-brand visual solutions.
Supported campaign development, brand application, content design, and production work across multiple client projects and channels.
Collaborated with creative and account teams to execute deliverables efficiently while maintaining consistency, accuracy, and strong attention to design detail.
2017-2018
GRAPHIC DESIGNER
Corporate Graphics International | North Mankato, MN
Created print and production-focused design materials with strong attention to detail, technical accuracy, and brand consistency.
Prepared files for print production while building foundational expertise in layout, typography, prepress standards, and production workflows.
Partnered with team members to support client deliverables from design refinement through final execution.
2016-2017
Collaborating with the finest
awards & accolades
Because great work deserves a little applause.
