The goal of this project was to create a flexible event identity for Leadership South Dakota’s alumni conference that strikes a balance between a fun, welcoming feel and a polished, professional look. The design system included event naming, logo concepts, and a streamlined brand kit that aligned with existing brand standards while giving the conference its own visual personality. The result was an approachable, easy-to-use mini-brand designed to engage alumni and support consistent promotion across digital and on-site touchpoints.