DSU’s Admissions materials were crafted to tell the university’s story in a way that’s both compelling and memorable for prospective students. The creative goal was to develop pieces that truly stand out, whether displayed at college fairs or arriving in a stack of mail at home.

The focus was on creating an engaging, tactile experience that invites students to explore everything DSU has to offer. Every detail was intentionally designed, from the selection of multiple paper stocks and textured print processes to the layered, multi-sized covers that guide the flow of information. The result is a cohesive system that’s both visually striking and thoughtfully structured to enhance how students interact with the content.